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Why Buy Maxwell House Permanent Coffee Filters?
our choice of the Maxwell House® brand permanent coffee filter provides great
ongoing sales-support value through identification with one of the world’s most
trusted brands. The existing multimillion dollar advertising campaigns that
keep the Maxwell House name and image in the forefront of American consumers
creates a unique level of credibility for consumers who want to make the change
from disposable paper filters to the increasingly more popular Gold Tone®
stainless steel permanent filters.
The specific advantages in selecting the Maxwell House brand for your valued
customers include the opportunity and advantage of cross-merchandising this
innovative housewares product with the traditional marketing efforts for this
highly visible brand name. The familiar "Big Blue" Maxwell House name , likeness
and image attracts and retains the coffee consumers attention.
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